When we decided to expand the focus of Jheri Curl June last year to include cinema, I knew there were two films I absolutely had to write about: Purple Rain and Coming to America. As it turned out, I was only able to work the former into our schedule. This year, however, I’m making amends.
Coming to America
, directed by John Landis in 1988, has done more for the continued relevance of the jheri curl than any other cultural force save, perhaps, for Michael Jackson. Run a Google Image or YouTube search for “jheri curl”–which I have, many more times than I should probably admit, in the course of my duties for this blog–and references to Coming to America will almost certainly be among the first hits. For that matter, just bring up the movie in conversation, and chances are the scenes you remember will be jheri-curl-related: the couch stained with activator grease, Randy Watson and Sexual Chocolate (see above), fuckin’ Soul Glo. Coming to America isn’t just Jheri Curl Cinema: it’s practically cinema about jheri curls.
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